7digital Blog

For a deeper dive into 7digital’s chart topping releases, we wanted to show how local markets are engaging with the world’s music.   Being available globally with dedicated stores in over 37 countries allows us to investigate interesting trends across territories and analyse music consumption similarities and differences.  We weren’t on a quest for industry shaking results but just to see how tastes are leaning these days. In this increasingly globalised world, where digital access breaks down boundaries for the average music lover, we must stay mindful of the importance of local content. Genre remains very subjective when you start to look at different countries’ data, however, for this analysis we looked at genres and music tastes per country. A new year’s resolution for 7digital will be to continue to look closely at this space for interesting changes and trends.

Interestingly enough, in all of the countries we looked at (except for the US), artists from the UK ranked very high.   This shows that international shoppers like us for our UK affiliation as well because our strong editorial often features artists from our home country.

In the UK pop and rock are the most popular with top artists evenly split between artists from the UK and the rest of the world.  For Ireland we see a more even split across all genres than other major markets with mostly UK and US artists.  In both countries compilation albums have sold very well.

In the US, hip hop/rap and pop are most popular and artists are almost exclusively US artists whereas with our friends to the north in Canada pop and pop/rock are most popular with predominantly US and UK artists.

In France no particular genre dominates the charts and there is a fairly even split between local artists and those from the US and UK.  In Luxembourg our customers prefer more electronic and R&B music than other markets.  Artists are mainly European (France & Germany) as well as from the US and UK.

In Germany no genre dominates and about a third of the best-selling artists are local.

In Spain we see predominantly local pop/Latin artists whereas in Italy rock and then pop are more popular, about evenly split between local and US/UK artists.

And that wraps up our summary!   Hope you have a great holiday and look out for our Who To Watch in 2013 post coming soon…

Lovefrom7

This entry was posted on Friday, December 21st, 2012 at 6:44 pm and is filed under B2C services, Stores. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.